«No Sleep in Tokyo»


Music Composition
Mixing & Mastering

For its Fall-Winter 2021 collection, the slow-fashion Parisian brand Gunther hired NEUF Artist Lab to shape an overall sound universe for their communication. Inspired by Tokyo’s diurnal and nocturnal ambiances, our team composed several music themes, from Ambient to Retro-wave, to play along with the skits in the fashion film. We then decomposed the score to create sound elements for their digital communication, as well as a remix track for the Behind the scenes video.
Creative Direction: Gabin Ducourant, Naomi Gunther
Direction: Anthelme Dubois
Direction Assistant: Quentin Berre, Jasmin Nahar
Line Producer: Joseph Ragons
Location Manager: Enzo Bendiziol
Cinematographer: Louis Evennou
Camera Assistant: Carmen Bamba, Juliette Perpina
Gaffers: Paul Cloux, Tom Haffner
Set Design: Lucie Morey
Set Design Assistant: Hélène Gigandet
Make-Up: Christine Frame, Sarrah Courroy

Direction of Behind-The-Scenes: Pierre Pontoizeau
Animation: Mr. Melville
Models: Mateo Kitahara, Eric Jamain, Eden Ducourant, Léo Gardy, Ludovic Nevyl, Tigarah, Charlène Metz, Tsuvasa Saïkusa

Music composition: NEUF Artist Lab Music Team
Executive Production, Sound Design, Mix and Mastering: Eliade Krön
No Sleep in Tokyo – Gunther’s Fashion Film (FW21)
Directed by Anthelme Dubois

No Sleep in Tokyo – Behind the scenes
Directed by Pierre Pontoizeau

Social Media Content
Animation by Mr. Melville

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