For the campaign of genre-bending R&B and hip hop artist Fang the Great’s first EP, we suggested the outlines of a fantastical universe, referencing both science fiction and heroic fantasy with a CGI avatar head that would live beyond the EP: the ‘Beast’. We collaborated with illustration collective Art Majeur artists Louka Butzbach and Paul Descamps to create the visual assets. This project is the first puzzle piece of a fantastical universe that will be expanded over Fang The Great’s next projects.
Fang The Great logo
Fang The Great logotype
Among the assets of the communication campaign, a series of playing cards created in collaboration with illustrator Paul Descamps. Referencing the playing cards that influenced Fang The Great’s generation, each visual represents a track from the EP as a mythological creature, adding to the artist’s narrative in his music and his fictional ‘Fangtasia’ universe.