Fang The Great
The Lost Jewels
2020
Art Direction
Creative Direction
CGI
Video
Printed Booklet
Hybrid R&B and hip hop artist Fang The Great’s second EP was conceptualized as a collection of lost tracks, not intended for the LP in construction, but rich and relevant nonetheless. We represented each track as a gem, to further enrich the artist’s mythology and its occult dimension, that we began creating with his previous EP Rise of The Beast.
Art direction, Graphic Design, CGI : Thibaud Desmergers
Creative Direction : Nathan “NTN” Sabaté
Artwork for the EP, merging the different gems created for each track
We created a promotional video for the EP release, depicting a genesis of the gems and their scattering throughout the world
The four precious stones created for each of the tracks
Limited edition promotional lyrics & art booklet
32 pages, 20 x 28 cm, laser print CMYK, 100 copies
We developed the artist’s universe using a narration around gemstones, as well as pages showcasing the project’s lyrics in a contemporary reinterpretation of middle-ages illuminations
Alternative visuals for the artwork of the EP